[social sandbox] Help us improve the social sandbox!
I love how many people around the building are noticing great ideas both inside and outside of the building and sending them in. Keep it coming, friends.
HELP US IMPROVE THE SOCIAL SANDBOX BY FILLING OUT THIS SHORT SURVEY.
It is here. (Thank you.)
We just passed FOUR MILLION PEOPLE liking the NPR Facebook page on Facebook. Kudos to the entire homepage team for consistently writing great copy and to Patrick Cooper for pointing out the feat.
GAME ON, NEWSROOMS!
Lulu Garcia-Navarro sends in this Poynter piece about news organizations exploring the world of games. Excerpt:
“I think it’s expanding for one reason and one reason only: everyone is in an epic battle to acquire and retain users, and these quizzes have proved to be one of the best ways to get these users because they are so shared and so popular on social media,” Rovello said.
NEWSLETTER AIMED AT POWERFUL WOMEN
katep-m sends two bits. First, Fortune publishes a daily newsletter on the world’s most powerful women. I think this is smart for several reasons: 1) it establishes a loyal readership for Fortune among women in leadership positions 2) it cultivates an audience for Fortune that they may not yet have. 3) It’s focused and personal. BUT…I’d want to make sure these stories are also appearing on the Fortune website and reach an audience broader than just the people who sign up for the newsletter, because that may not mean people outside of the intended groups are reading it. Subscribe and take a look. (More newsletters to look at from the social sandbox archive.)
REACH OUT AND TOUCH…SOMEBODY
Kate also sends along this great BBC piece about putting human contact back into social networks. She writes, “Miranda July’s new messaging app “Somebody” is a neat experiment that aims to make the digital world more tangible. Users are asked to deliver messages to strangers on behalf of other strangers. The BBC recorded its attempt to use the app in Los Angeles and New York City and determine whether it was actually achieving the goal of “putting the human contact back into social networking.” The results are fascinating.”
DATACLE: PERSONALIZE STORIES BASED ON GEOGRAPHY
This is neat. It’s called Datacle. It basically allows stories to be personalized based on geographic location. So a person in New Jersey would find out how their senator voted on something, and a person in California would find out how their senator voted on something. Imagine the same idea, expanded to the day a story was published: a reader reads a story today, and it says today. A reader reads a story next week, and it says last week. A reader reads a story a year from now, and it says last year. Anyone want to build this for Serendipity Day?
DID YOU KNOW?
The Social Sandbox now has about 25,000 daily readers outside of NPR. An member station employee who would like to remain anonymous writes:
As a member station-based digital producer, I love being able to follow along with what worked — and often, what didn’t — on NPR’s social media team. It makes my job easier, and creates a sense of community amongst my far-flung colleagues and compatriots in the public media social strategy game. In a sometimes isolated and lonely position, Social Sandbox makes me feel like I’m playing right along with a whole mess of smart, digitally savvy folks.
Coming Monday: Charlie Mahtesian writes about socializing a story in several ways at the Science Desk AND a great trick from Dana Farrington to promote two stories at once on social.
Have a great weekend!